The Google AdWords or just Google Ads certifications are highly acclaimed among marketing experts. So if you want to be one of the best in the field, earning one of these credentials by passing a test is the key. It helps you stand out from the rest of the crowd and can bring you the coveted promotion that you’re Author: Caroline H .

So what is Google AdWords exam all about? What are your paths after nailing it? Let’s disclose this below.

Process of Transforming into an Expert Marketer in Online Advertising

The named assessment validates your proficiency in dealing with the basic and advanced aspects of Author: Catherine Z . And to check your skills in online advertising, Google provides several specific badges so as to recognize your mastery based on each product area. Let’s describe them one by one to get a glimpse of what it’s all about.

  • Google Ads Search

This certification will check your knowledge of Google Ads Search. It verifies your skills particularly in building and optimizing campaigns according to the marketing objectives. To obtain it, you need to showcase your ability in making the most out of automated solutions such as Audience Solutions and Smart Bidding to boost campaign performance.

  • Google Ads Display

As a certified Ads Google Adwords Certification , you will provide leverage to your display advertising. You will have competency in delivering effective strategies and campaigns and will know how to achieve results that are relevant to the investments.

  • Google Ads Video

With the Ads Video credential, you will be able to hone your skills in using YouTube and Google Video for advertising solutions. It will cultivate your knowledge in telling stories through YouTube or other platforms effectively so that you will reach potential customers.

  • Google Ads Apps

Your proficiency in using and optimizing apps will be demonstrated in this badge. You will enhance your Google Analytics Certification in creating and optimizing campaigns to maximize reach and conversions.

  • Google Ads Measurement

Lastly, this accreditation is suitable for individuals who want to acquire relevant knowledge of measurement solutions. With the aid of this certification, you will establish in-depth prowess in assessing sales, app downloads, and leads. 

Acing the Exam in Your First Try

If you have a passion for digital marketing, Google AdWords credential is a must to strengthen your skills. You may be an entrepreneur who wants to advertise online or a marketer who wants to manage campaigns effectively. In both cases, taking the Google AdWords exam will be a wise step to make. 

This test will assess the most in-demand skills, and it takes time and effort to develop them. You can gain this adeptness with several courses, practice tests, books, and video tutorials. Speaking of Google Professional Cloud Certification , these resources offer you detailed coverage of the certification outline so you become ready to both pass the assessment and solve the real-world issues in the workplace. 


Don’t be intimidated by the Google Professional Cloud Architect Certification . Instead, try to understand its features and content, and you’ll have nothing to worry about. Excelling in this assessment and earning a credential will not only give you enough prestige but also contribute to your company in becoming a potential Google partner. With the right mix of prep resources that should include practice tests, you will surely pass it on your first attempt!